Wix Pricing 2026: Every Plan, Its Price and Its Limits
Nov 3, 202614 min read
Wix pricing in one table, checked against wix.com
The direct answer
Wix pricing is a ladder of site plans, billed per site per month, plus domain and app costs that sit outside the plan. The plan sets your ceilings and your ecommerce capability, and the extras are metered separately.
The unit matters. A plan covers one site. Apps are billed per app, per month, and a domain is a yearly renewal.
Payment fees never show up on the pricing page, because they are a percentage taken from each sale and scale with revenue. If you add an Activepieces style automation layer later, that's one more line outside the plan.
Every current Wix plan in one table
Read the ecommerce column first, because it tells you which tier your business model can use at all. The table lists the five tiers in order, with what each one allows for selling online.
| Plan | Pricing basis | Storage and bandwidth | Ecommerce features |
|---|---|---|---|
| Light | Yearly or monthly billing | Set by Wix per plan | No online selling; a brochure or portfolio site |
| Core | Yearly or monthly billing | Set by Wix per plan | Accepts online payments; a basic store |
| Business | Yearly or monthly billing | Set by Wix per plan | Fuller store tools for a growing catalog |
| Business Elite | Yearly or monthly billing | Set by Wix per plan | Most advanced store tools of the self-serve tiers |
| Enterprise | Custom quote | Negotiated | Built for large scale and bespoke needs |
Table: Wix plan tiers and ecommerce capability. Plan structure as of 3 November 2026; confirm current prices on wix.com before buying.
How the figures were verified and what can change
I took the tier names and their order from Wix's published plan page. Yearly and monthly prices move with promotions, currency and region, so check the current plan page before buying.
Three things change most often:
- the discount for paying yearly
- the storage and bandwidth allowances
- what each tier includes for ecommerce
If you are running this arithmetic for your own team, see what the same workload costs on Activepieces.
What each Wix plan costs at realistic usage
Billed yearly, twelve months of Light is $204, Core is $348 and Business is $468, so the question is which of those a given site needs.
The three scenarios below are my assumptions about typical sites, not Wix data, and each is priced only from those plan totals.
The yearly route is cheaper on every tier by the same $84, so billing cadence never changes which plan you should pick.
A brochure site or portfolio
Assume a few pages, a contact form and no checkout. Light at $204 yearly is the natural fit, because you're not metering orders, bookings or payments.
Paying for Core here would add $144 over the year for capacity you wouldn't use.
If you might add selling later, monthly billing at $288 buys you the option to change tiers without having prepaid a plan you outgrew, at a cost of $84 extra.
Wix plan cost for a small online store
Assume 200 orders a month, with each order a payment that incurs a processing fee. Here the plan fee is the smaller line: Core at $348 yearly is the entry point I would price, so customers beginning with this tier pay $348 annually.
Fees grow with every sale while the plan stays flat. Comparing Core and Business means looking at what each saves per order, not at the $120 difference in sticker price.
I have no confirmed fee rates, so I won't put a number on that. Work it out from the rates shown at checkout setup before choosing.
Wix plan cost for a bookings-led business
Assume a coach or studio taking appointments and payments online. The metered unit is the booking, not the order, so the useful comparison is whether Business at $468 yearly replaces tools you would otherwise pay for separately.
If it does, the higher tier is the cheaper bill, because the workaround is a recurring subscription added on top of Core. If it doesn't, you pay the extra $120 over Core for features you never switch on.
Hidden Wix costs and limits that surprise buyers
Wix domain, app and renewal costs
A plan's monthly price covers the site, not everything around it. A domain is billed on its own renewal cycle, so the year-one offer isn't your year-two cost.
Three apps at modest prices can outweigh the jump between two plan tiers, because each paid app from the Wix App Market adds its own subscription.
Payment fees and ecommerce limits
Wix Payments fees follow the payment method, not the plan, so upgrading a tier doesn't make a card sale cheaper.
An in-person sale on Wix POS costs 2.6% of the transaction, which is the lowest rate, and a standard card or debit payment costs 2.9%.
**Wix Payments fees follow the payment method, not the plan, so upgrading a tier doesn't make a card sale cheaper.
PayPal costs 3.49%, and American Express costs 3.7%, making Amex the more expensive payment option, so merchants accept less revenue per transaction when customers choose Amex.
On $10,000 of monthly sales, that spread is $260 in person against $370 on American Express, a $110 difference. If many of your customers pay with Amex, that gap is a recurring cost no plan removes.
Wix storage, bandwidth and collaborator limits
Once a media-heavy site such as a portfolio, course library or video-led store fills its allowance, the storage and bandwidth ceiling is the first one it hits, and each plan carries its own.
Hitting a cap usually means moving up a tier, so a cheap plan turns into the next one without your having chosen it.
Every person you add, such as a bookkeeper or developer, takes a collaborator seat, and each seat has to fit the plan's allowance.
Connecting Wix to other business tools
Costs creep in again when you move orders or form submissions into a spreadsheet, CRM or email tool. Automation tools bill by the task, meaning one action in a workflow.
Activepieces is one option for multi-step workflows beyond Wix's built-in automations. Its published pricing page lists 1 credit per flow run, however many steps the flow contains, whereas Zapier's pricing page bills per task and Make's bills per module.
The free plan includes 1,000 credits a month and unlimited flows.
So a store that sends every order through several steps spends one credit per order rather than one per step, and 1,000 credits cover 1,000 orders. On per-task billing the same flow would use up that allowance several times faster.
Worth checking against a plan that does not meter every step: one credit covers a whole run on Activepieces.
Wix against Squarespace, Shopify and WordPress.com on cost
Wix has the cheapest store-level sticker of the four, and the gap to Shopify Grow is wide, though fees, apps and renewals can erode it. The table shows each platform's cheapest plan that sells online, so you can compare like with like.
| Platform | Cheapest plan that sells online | Price per month |
|---|---|---|
| Wix | Business | $39 (billed yearly) |
| WordPress.com | Commerce | $45 |
| Squarespace | Plus | $49 |
| Shopify | Grow | $79 |
Store-level plan prices from each vendor's pricing page as compiled by Flowrush Tech. Checked 3 November 2026.
At $39 a month, Wix Business is the floor. Against WordPress.com Commerce at $45, it saves $6 a month, or $72 over a year.
At $49, Squarespace Plus costs $10 more a month than Wix, so $120 more over a year. That's real money, but it's about the price of one paid app subscription, and a store that needs two or three apps loses the advantage.
Shopify Grow at $79 a month is the outlier. It costs $40 more than Wix every month, which is $480 over a year, and it's just over double the Wix sticker.
That premium only pays back if Shopify's selling tools replace things you would otherwise buy separately, so count what you would add to the cheaper plans before you call it expensive.
What Wix and rival sticker prices leave out
None of these four figures includes transaction fees, paid apps or the renewal price after the first term. The sticker is a floor.
Which platform fits which buyer on cost
That points to a rough match between buyer and plan. For a small catalogue and a tight budget, pick Wix Business, because the lowest sticker leaves the most room for the extras you add.
When design leads and selling is secondary, pick Squarespace Plus or WordPress.com Commerce, which sit within $10 of each other, so your choice can rest on design capability rather than cost.
When selling is the business, pick Shopify Grow, once you have priced the apps you would need to bolt onto the cheaper plans.
Requirements before choosing a Wix plan
Do that addition before you pay, in this order, because each step removes a cost you would otherwise meet for the first time on an invoice.
- List what you sell and what must connect to it: physical goods, bookings, subscriptions, a newsletter, an accounting tool.
- Build and test on the free plan. Run a test checkout and a test booking, so a missing feature shows up while it costs nothing.
- Pick the lowest tier that covers your payment methods and storage. Anything above that is capacity you pay for and never use.
- Compare monthly and yearly billing. Yearly usually lowers the monthly rate, but you commit the whole stretch upfront, so a site you abandon halfway still costs the full amount.
- Note the renewal dates for the plan, the domain and each paid app. They rarely fall on the same day, so a calendar entry stops a renewal from landing unannounced.
- Re-check wix.com/plans at checkout. Tiers and their contents change, and the live page shows what your purchase will include.
Step one is short here: pages, a contact form, perhaps a gallery. You take no payments, so the payment requirement drops out and the cheapest tier that removes Wix ads and lets you connect your own domain is usually enough.
Now payments decide the tier.
Test a full checkout on the free plan, confirm your payment methods and shipping rules work, then choose the lowest tier that supports selling. Add apps only for gaps the test exposed, since each one is its own recurring charge.
If your unit of revenue is the appointment, test the booking flow end to end: availability, reminders, deposits and cancellations.
If taking payment at booking requires a higher tier, that tier is your real floor, whatever the cheaper plans advertise.
What Activepieces does about this
The cost this article keeps returning to is the one that sits outside the plan: the work of moving orders, bookings and form submissions out of Wix and into a spreadsheet, CRM or email tool. Activepieces is built to keep that line small.
Its pricing page lists 1 credit per flow run, however many steps the flow contains, so a store that pushes every order through a CRM update, a confirmation email and a spreadsheet row spends one credit per order, not three.
The free plan includes 1,000 credits a month and unlimited flows. For the 200-orders-a-month store priced above, that covers the order flow with room to spare, and the automation line stays at zero while you test.
Because the unit is a run rather than a step, adding a step later doesn't change what you pay, which is the opposite of per-task billing, where each added step multiplies the meter.
The code is open source under the MIT licence for the community edition, so you can self-host it and the bill stops depending on a vendor's pricing page.
That matters for the same reason the rest of this integration does: a number that moves without your say-so is the one that surprises you at renewal.
I haven't priced the paid tiers here, because they change, so check activepieces.com/pricing on the day you buy, as you would with Wix.
Start by listing the one or two flows your site needs, such as order to spreadsheet or booking to calendar, and build them on the free plan during your Wix free-plan test.
If they run inside 1,000 credits, the automation layer adds nothing to your real monthly cost, and your plan choice stays about what you sell.
Frequently asked questions
The billing-cycle choice leaves a few questions that the plan comparison itself does not settle.
Is there a free Wix plan, and what does it lack?
Yes, but it's a trial of the editor rather than a working business site. The free plan keeps Wix branding and ads on your pages and gives you a Wix-hosted address instead of your own domain.
It also leaves out the commerce and booking tools that make a site earn money.
If you sell anything or need to look credible to customers, you'll outgrow it quickly, so treat it as a place to test the builder.
Can I get a refund after buying a Wix plan?
Usually yes, but only inside a limited window after a first-time premium plan purchase. Wix runs a money-back guarantee for that case, and the window is short.
Before paying, read the refund conditions on the checkout page, because renewals, add-ons and separately purchased domains are typically handled under different terms. Do your testing early in the window, not at the end of it.
Does Wix charge extra for a custom domain?
Often not in the first year, and then yes. Annual plans commonly include a voucher for a free domain for the first year. After that, the domain renews at its regular price, which is a cost you should add to your yearly total.
If you bill monthly, the voucher may not be included at all, so confirm at checkout what your plan has. Domain pricing varies by extension, and a less common ending can be dearer than a standard one.
Can I switch Wix plans later?
Yes, you can move up or down from your account settings. Upgrading is the easy direction, and you would normally do it when you need a feature your current tier lacks, such as accepting payments.
When you downgrade, read carefully, because features tied to the higher tier can stop working on the lower one. Add-ons and any domain voucher you have already used don't necessarily follow you, so look at what changes before confirming.
Is Wix cheaper billed monthly or annually?
Annual billing generally lowers the effective monthly rate, but you pay the whole amount at once and commit for the year. Monthly billing costs more per month and gives you a way out if the site doesn't work for you.
If you're confident you'll keep the site, annual is the cheaper route, particularly because it's the cycle that tends to include the domain voucher. If you're still testing an idea, the monthly premium is the price of keeping your options open.
Related reading
References
Running the numbers
See what the same workload costs here.
Free forever plan, and every paid plan self-hosts at no extra cost.
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