Can Segment and HubSpot talk in both directions?

Yes. Build one flow that starts in Segment and acts in HubSpot, and a second that runs the other way, in the same project.

On our EU cloud in Frankfurt, or self-hosted on your own infrastructure with Docker or Kubernetes. The MIT-licensed core means there is always an exit.

Connect Segment to HubSpot

Move data between Segment and HubSpot the moment it happens. Build the flow visually, or let AI write it for you, then run it on our cloud or your own infrastructure.

Start building Explore Segment Explore HubSpot

Segment triggers: 0
Segment actions: 1
HubSpot triggers: 24
HubSpot actions: 45

Automation ideas

What you can build with Segment and HubSpot

A few flows teams run between Segment and HubSpot. Use one as a starting point, or build your own from scratch.

Company Recently Created or Updated in HubSpot creates Identify User in Segment
Triggers when a company recently created or updated.
Contact Recently Created or Updated in HubSpot creates Identify User in Segment
Triggers when a contact recently created or updated.
New Deal Property Change in HubSpot creates Identify User in Segment
Triggers when a specified property is updated on a deal.

Questions, answered

No. Pick a trigger on either piece and an action on the other, map the fields, and turn the flow on. Add a code step later only if you want to.

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Segment + Salesforce

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Segment + Shopify

Ecommerce platform for online stores

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HubSpot + Salesforce

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Automatisez la gestion de vos dossiers de formations (CPF, EDOF, Kairos, AIF, OPCO et autres)

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HubSpot + NinjaPipe

NinjaPipe CRM integration with contacts, companies, deals, tasks (under projects), pipelines, products, budgets, projects, orders, lists, and Databin webhook delivery.

Sales & CRM