Hailuo AI Pricing 2026: Plans, Free Credits, Costs

You choose between four tiers on Hailuo AI, MiniMax's video generator: Free, Standard, Pro and Master, so you can start without paying and upgrade when your needs grow, much as you might begin with a free plan on a workflow tool like Activepieces and move up later.

They differ mainly in the monthly credit allowance and in how many limits come off as you climb.

The unit being metered is the credit, and every generation spends some. The monthly price tells you what the credits cost, not what a kept clip costs.

Hailuo AI pricing tiers

Every plan in one table

Plan	Monthly price	Annual per-month price	Credits	Watermark	Resolution	Queue priority	Commercial rights	Concurrency
Free	No charge	None	Smallest allowance	Tightest limits	Tightest limits	Lowest	Tightest limits	Fewest jobs at once
Standard	Lowest paid	Lowest paid	Larger	Looser	Looser	Higher	Looser	More jobs at once
Pro	Middle paid	Middle paid	Larger again	Looser again	Looser again	Higher again	Looser again	More again
Master	Highest paid	Highest paid	Largest allowance	Loosest	Loosest	Highest	Loosest	Most jobs at once

The monthly price tells you what the credits cost, not what a kept clip costs.

Because credits are the only column that scales with what you spend, they're the number to convert into clips.

How Hailuo AI pricing was verified

I read the plan names, the columns and their ordering off Hailuo AI's own pricing page on 12 November 2026. I've deliberately left exact prices and credit counts out of this section.

Confirm them on the page itself before you buy.

Check the same page for how each plan treats the watermark, the output resolution and commercial use, because those terms decide whether a clip can ship at all.

If you queue generations through an automation tool and your access includes Hailuo's API, concurrency and queue priority matter more still, since every retry is another run against the same allowance.

Activepieces can queue prompts from a spreadsheet and file finished clips in storage or Slack, and its published pricing page counts a flow run as 1 credit however many steps it has, so a ten-step queue-and-retry flow costs the same as a two-step one; Zapier meters per task and Make per module.

What a credit buys on Hailuo AI

Spend a credit and you get one slice of a generation, and the slice grows with the model, the resolution, the clip length and the mode. A clip's price is therefore its credit count times $0.0105 per credit.

That rate's what turns Hailuo's listed credit costs into dollars, and every retry pays it again, whether or not you keep the clip.

Hailuo AI credits per clip by model

Pick the model (Hailuo 02 Standard, 02 Pro, 2.3), the resolution (512p, 768p, 1080p) and the length (6 or 10 seconds), and the price follows, so you'll see the cost only after specifying all three parameters.

Switch mode and the price moves again: text-to-video, image-to-video and subject reference each carry their own listed cost.

I'm not quoting the credit figures here, so take them from MiniMax's own Hailuo pricing page and apply the same arithmetic to each row you plan to use.

Multiply the listed credits by $0.0105 to get the dollar cost of one attempt, so you know your costs upfront.

Then divide that by the share of attempts you keep: if you keep one in three, the real cost of a usable clip is three times the listed one.

So a 1080p Pro clip is the wrong default for exploring a prompt. Draft at the cheapest listed tier, then pay for the expensive render only once the motion is right.

Free tier limits and daily credits

Don't plan to produce on the free tier; it is built for testing. Daily free credits let you judge whether a prompt style works, but the free output carries a watermark and the limits cap what you can generate.

Spend a few days of free credits measuring how many attempts a usable clip takes for your kind of footage. That number decides which paid plan fits, because a high retry rate makes a bigger credit pool worth more than a lower sticker price.

Hailuo AI credit expiry and rollover

Check on the pricing page whether a plan's credits roll over or expire at the end of the billing period. Check also whether daily free credits stack on top of purchased ones.

Expiring credits raise your cost per clip in a quiet month, since you paid for a pool you didn't use. Rolling credits don't.

If your output is uneven, a plan whose credits carry forward can beat a cheaper one that resets, even when its monthly price looks higher.

Which Hailuo AI plan fits three everyday uses

For a solo creator or a small team, Standard is enough as long as most generations get kept. Master only pays for itself when a project burns through many retries per usable clip.

Read across each plan to see how fast retries erode its price advantage.

Solo creator: weekly social clips

At one clip a week the volume is low and steady. A creator working from a tight prompt and a reference image tends to keep a clip within one to three generations.

At that rate the monthly credit allowance on Standard is rarely the limit, so a bigger allowance goes unused.

On Pro or Master you would pay more each month without lowering the cost of each clip you post. Start on Standard, and move up only if you find yourself running out of credits before the month ends.

Small team: product and ad videos

For a team making product demos, what you pay for is different: consistency across a batch.

Several people drawing from one pool of credits means a few bad afternoons can drain it, and the cost of a kept clip depends on the team's worst week rather than its average one.

When the team plans its shots and keeps its retries near three, Standard works. If the team regularly lands near five, run its busiest month through the chart before choosing.

That's where Pro starts to compete, because a larger allowance protects against running dry mid-project.

Heavy testing: where the next plan pays off

When you test ad concepts, you discard most of what the model produces by design, so five generations per kept clip is a normal rate, not a bad one.

At that rate you're paying for five generations every time you keep one, and the plan with the lowest cost per credit wins over the plan with the lowest monthly price.

Compare Pro and Master at five generations in the chart. If the higher tier's cost per kept clip comes out lower, the upgrade pays for itself. If not, the extra credits are only a larger bill for the same number of ads.

Hidden costs and limits Hailuo AI users hit

Look outside the plan price and you find the costs that decide it: retries, watermark removal, queue waits, length caps, and team and billing terms. Each one changes how many clips you keep per dollar.

Price these five before you buy. Only the first has published rates I can cite, so the other four are things to confirm on MiniMax's own pricing and terms pages before paying:

• Off-prompt retries, billed per generation whether or not the clip is usable (rates from Wireflow's Hailuo pricing breakdown)
• Watermark removal, which depends on being on a paid tier
• Queue waits, which cost you time rather than credits
• Clip length caps, which set how many generations a longer scene needs
• No per-seat pricing, plus annual lock-in against monthly billing

Retries and wasted Hailuo AI credits

Count in seconds, because metering is per second of video. Wireflow lists Hailuo 03 API access through reAPI at $0.074 to $0.119 per second depending on resolution, so a single minute of video at maximum resolution costs over $7.

Aireiter, another API reseller, runs $0.1125 to $0.1825 per second. For a 6-second clip, that's $0.44 to $0.71 on reAPI and $0.68 to $1.10 on Aireiter.

Those are the prices of an attempt, not of a clip you keep. If one generation in three matches your prompt, the cost per kept clip triples: about $1.33 on reAPI's cheapest rate and about $3.29 on Aireiter's dearest.

The cheaper provider wins only if both give you the same hit rate.

Hailuo AI watermark, queue and length limits

Because the watermark is tied to paid tiers, free-tier clips are drafts, not deliverables. If you test prompts free and then pay to export, your retries happen before the paid tier, which is the cheap place for them.

Queue waits are the same trade in time: a slow queue stretches every retry, so a five-attempt prompt costs five waits.

When a single generation is capped at a few seconds, a 30-second ad needs several stitched clips, and every join is another chance for a retry.

Commercial rights and team use

Check the commercial-use terms for your tier before a clip goes into a paid campaign. Free output may not carry the rights that paid output does.

For teams, the problem is the absence of per-seat pricing. Credits are bought as a pool, so three people retrying the same prompt drain one balance.

Annual billing lowers the monthly rate but commits you to twelve months of credits at a hit rate you may not have measured yet. Start monthly, count kept clips for a month, then decide.

Hailuo AI versus competitor pricing

It is tempting to assume Hailuo AI, MiniMax's video generator, is the cheapest of the four. It isn't automatically, because all of them sell credits and the credits-per-clip rate and retry rate decide the bill. That's why the month of counting kept clips comes first.

Price and credits side by side

I don't have confirmed figures for this comparison, so I'm not quoting any. A wrong number in a price comparison is worse than a missing one, because you would budget from it. Read each vendor's own pricing page on the day you buy.

For each of Hailuo AI, Runway, Kling and Pika, write down seven things:

1. The entry paid price.
2. The monthly credit allowance.
3. Whether a free tier exists.
4. The maximum resolution.
5. The maximum clip length.
6. The credits one 5-second generation costs at the quality you'd use.
7. The date you checked.

Of the seven, the sixth is the one that matters. Divide the monthly allowance by it and you get generations bought, not clips kept.

Your keep rate from the trial month then turns that into a cost per usable clip. A plan that looks cheaper per credit can cost more per clip if its model needs more attempts to land a usable shot.

If you need the higher resolution, price that setting, not the headline one. If a platform's clip length cap is shorter than your shot, you pay for stitching as well as for generating.

When a competitor is the better buy

For Hailuo AI to win on price, its credit cost per 5-second clip has to be lower than a rival's at the settings you actually use, and your keep rate has to hold up.

There are three cases where a rival is the better buy:

• Its output needs fewer retries for your kind of shot, such as people, product close-ups or camera moves. Fewer attempts can outweigh a higher credit price.
• Its plan caps match your volume. If you generate a few clips a month, a free tier or the smallest paid plan may cover you, and the larger plan you were comparing is wasted.
• It offers the resolution or clip length your delivery needs, while the cheaper tool makes you upscale or stitch.

Run the same three test prompts on each tool, log credits spent and clips kept, and divide. The lowest result is your plan, whatever the sticker says.

Frequently asked questions

Is Hailuo AI free to use? Yes, you can generate clips on free credits, but treat them as a test bench, not a plan.

Their value is that they show your real credits per generation and your keep rate before you commit money. Check Hailuo's pricing page for what the free allowance currently includes, since vendors change it.

Can I use Hailuo AI videos commercially?

It depends on the plan and on MiniMax's current terms of service, so confirm both before putting a clip in client work or an ad. Don't assume a free-credit clip carries the same rights as a paid one.

If commercial use is the reason you're paying, read the terms for your specific tier first, and keep a copy of what they said on the day you bought.

Do unused Hailuo AI credits roll over?

Don't assume they do. Check the credit terms on the pricing page for the exact plan you are considering.

If credits expire at the end of a billing period, a bigger plan only pays off when you'll actually spend it.

That puts the question back on clips kept: buy the credits your keep rate says you'll use, not the ones that look cheapest per credit.

Is there a Hailuo AI API and how is it priced?

If you want API access, MiniMax, the company behind Hailuo AI, offers developer access to its video models through its own platform, separate from the consumer app.

Its pricing is metered per generation rather than as a monthly bundle, so the same arithmetic applies: cost per generation divided by the share of generations you keep.

Read the current rate on the developer platform's pricing page, and don't assume app credits convert into API usage.

How do I cancel or change my Hailuo AI plan? You handle plan changes and cancellations from your account's subscription settings.

Before you confirm, check whether the change takes effect immediately or at the end of the current billing period, and what happens to credits you haven't spent. Do this before a heavy month, not after.

Testing and calculating your costs

1. Test a prompt on free credits, using one of the prompts you'll actually run.
2. Note the credits each generation costs and how many clips you keep out of the total.
3. Work out cost per kept clip: credits spent divided by clips kept, priced at the plan's rate.
4. Pick the plan on that number, not on the sticker price.
5. If you generate in volume and your access includes Hailuo's API, automate batching: Activepieces can queue prompts from a spreadsheet and file finished clips in storage or Slack, and its free plan includes 1,000 credits a month with unlimited flows, so the queueing itself adds nothing to the bill while you measure.

Related reading

• HeyGen Pricing for Creators, Marketers and Teams
• DeepSeek Search API vs Exa Pricing for Small Teams (2026)
• No-Code Automation Statistics 2026: Adoption for Small Teams

References

• Wireflow