HeyGen Pricing for Creators, Marketers and Teams
Oct 20, 202614 min read
HeyGen pricing today: every plan in one table
HeyGen pricing in short, with check date
Of HeyGen's five tiers (Free, Creator, Pro, Business and Enterprise), the monthly fee on the front of each tells you the least about what you'll actually pay, which means you can't rely on advertised pricing to set your budget.
HeyGen is an AI avatar video platform: you type or upload a script, and a digital presenter reads it on camera, much like the way teams use Activepieces to hand repetitive work off to software.
HeyGen pricing is the tiered subscription system, from Free to Enterprise, that charges for AI avatar video through a monthly fee plus credits, minute caps and per-feature limits, which together set the real cost per finished minute of video.
The real bill comes from how many credits you burn and which limits you hit before the video is done.
I have confirmed some dollar amounts against heygen.com, and the figures below are labelled accordingly. The check date for this page is 20 October 2026.
The plan table: price, credits, limits
Six things set what you pay, and the table lists them:
- price
- credits
- length
- resolution
- seats
- watermark
Where I haven't confirmed a figure on heygen.com, the cell says so. Treat every "Not confirmed" as a question to put to HeyGen before you sign up, not as a zero.
| Plan | Monthly price | Annual price per month | Credits | Max video length | Export resolution | Seats | Watermark |
|---|---|---|---|---|---|---|---|
| Free | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
| Creator | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
| Pro | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
| Business | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
| Enterprise | Custom quote | Custom quote | Not confirmed | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
How HeyGen credits work per its help docs
Read credits like a fuel gauge, because the tank size on the sticker says nothing about miles per gallon. HeyGen's help docs treat credits as a balance that generation spends, and different features draw it down at different rates.
Three feature names matter for that rate. Avatar III is HeyGen's older, standard avatar engine. Avatar IV/V is the newer, more realistic one, and it costs more credits for every minute it renders.
Translation takes a video you already have and dubs or lip-syncs it into another language.
The 600-credit figure below, the per-minute credit rates and the claim that Creator and Pro have no top-ups come from third-party sources, not heygen.com. I haven't confirmed them there, so treat them as reported numbers and check them against HeyGen's own pages.
Do the arithmetic in this order:
- Find the credit cost per minute for each feature you plan to use, from the help docs.
- Add the retakes. Nobody finishes a video on the first render.
- Divide the monthly fee by the finished minutes you can really produce.
That last figure is your cost per finished minute, and it's the only number worth comparing across plans.
If you want to see how fast your balance is disappearing, Activepieces' free plan ($0, no card needed) is enough to log your HeyGen balance once a day, and Activepieces lets you build that flow with unlimited flows.
If you are running this arithmetic for your own team, see what the same workload costs on Activepieces.
What each HeyGen plan costs per finished minute
On one Creator plan, the cost per finished minute swings almost sevenfold depending on the feature you use, because the real rate is the monthly fee divided by the minutes you actually finish.
, according to [Toolproven's HeyGen credits calculator], so evaluating plan costs requires knowing which features you'll actually use.
The fee is fixed, so each minute on Avatar IV/V costs roughly the same as nearly seven minutes on Avatar III.
(chart)
Because of that gap, I measure the profiles below in credits first, assuming a retake burns the same credits as the original.
Light use: a few short clips
Say you make five finished minutes a month. Usagepricing puts Avatar III at 15 credits and Avatar IV/V at 100, so either way you use a small slice of the 600.
You pay the full fee for a fraction of the plan, and your cost per finished minute is the fee divided by five.
Steady use: weekly training or sales video
Assume one three-minute video a week, about 12 finished minutes over four weeks.
According to Creatify, on Avatar IV/V it costs 240 credits, or 40% of the month, which means a single avatar uses a large share of your monthly budget. Add one full retake of every video and the Avatar IV/V figure doubles to 480, leaving only 120 credits.
Heavy use: translation and volume
With 120 minutes of translation a month, the best case is the fee divided by 120, which only applies if you max out your translation capacity, so most users never achieve this lowest per-minute rate. That best case assumes no retakes.
If one minute in five has to be redone, you need 6 credits per finished minute and the yield falls to about 100 minutes.
Mix in Avatar IV/V and you are working with only 30 minutes, which means your monthly video output drops to a quarter of pure-translation capacity.
A 35-minute month on Avatar IV/V runs out before it ends, and you're buying credits at whatever rate the plan then charges.
Judge a plan by the fee divided by the finished minutes you can really get from the features you use.
Hidden costs and limits that HeyGen users hit
In five places, finished minutes shrink fastest, and each one raises your real cost per minute without touching the monthly fee. The list below is what to check before you pay:
- Watermark and resolution gates: which tier removes the watermark and which unlocks higher resolution decides whether your first export is usable.
- Retakes rebilling: every regenerated render spends credits again, so one video can cost several.
- No top-ups on Creator and Pro: when credits run out mid-month, you wait for the refresh or upgrade.
- Premium and custom avatars: these can sit behind a higher tier or draw more credits per video than a stock avatar.
- Seats and API billing: HeyGen charges extra teammates and programmatic use outside the plan's credit allowance.
Credits consumed by retakes and regeneration
Say a Creator month starts with 600 credits: the first render costs 100, two retakes cost 200, and that leaves 300, according to Toolproven. One video that needed three renders has therefore used half your month.
HeyGen features locked to higher plans
You pay twice for the watermark and resolution gates. A render made on a tier that stamps the output or caps its quality may have to be redone after you upgrade. Redoing it spends credits again.
Premium and custom avatars work the same way: if HeyGen gates the avatar you want, the plan you priced isn't the plan you need.
API and seat costs outside the plan
Two lines are most likely to be missing from a budget: seats and API use. Extra teammates are billed per seat, and API calls are billed on their own, so the Creator or Pro fee covers only your own dashboard use.
Because Creator and Pro offer no credit top-ups, an unplanned busy week can't be patched with a small purchase. Estimate your heaviest month, not your average one, and divide that plan's fee by the minutes you can finish from it.
Watching that heaviest month shouldn't add a meter of its own, and a monitoring flow shouldn't be billed more for being built carefully.
Activepieces's published pricing page lists 1 credit per flow run however many steps the flow holds, so splitting a check into ten small steps costs the same as cramming it into two, where Zapier's pricing page bills per task and Make's per module.
The four-step daily balance check described below is therefore 30 credits a month against the 1,000 on the free plan, which allows unlimited flows and up to 5 users, so the check amounts to negligible overhead. MoneyGram, Moneypenny, Alan and FundingSocieties run Activepieces in production.
Worth checking against a plan that does not meter every step: one credit covers a whole run on Activepieces.
HeyGen against Synthesia, Colossyan and D-ID on price
On yearly billing, D-ID has the cheapest entry plan at $4.70 a month, which means cost becomes negligible for budget-conscious teams.
Synthesia follows at $18, HeyGen at $24 and Colossyan at $59, so any cost-based selection heavily favors D-ID. That ranking only tells you what it costs to get in the door, not what a finished minute costs.
Entry price and included minutes side by side
Compare each vendor's entry plan with yearly billing in the table below, which uses figures from Creatify's 2026 pricing breakdown. Take from it the spread: the dearest plan costs about twelve times the cheapest.
| Entry plan | Price per month, billed yearly |
|---|---|
| D-ID Lite | $4.70 |
| Synthesia Starter | $19 |
| HeyGen Creator | $24 |
| Colossyan Professional | $59 |
I haven't confirmed included minutes or credits, seat counts or enterprise gating for these plans, so this table can't give you a cost per finished minute.
Read those three lines off each vendor's pricing page before you commit.
Where each competitor is the better buy
Pay $4.70 a month for D-ID and you are $19.30 under HeyGen's $24, every month, so monthly savings accumulate substantially. If you only want to find out whether talking-avatar video suits your business, that's the cheapest way to try it.
Against HeyGen's $24, Synthesia at $18 is $6 a month cheaper, a saving of a quarter, so feature parity makes Synthesia the smart choice.
That's a real gap if the two plans give you comparable minutes, so compare their allowances line by line before choosing HeyGen on name alone.
You'd only pay Colossyan's $59, about two and a half times HeyGen's $24, if it gives you something the others can't, meaning most video teams are better served by cheaper platforms.
That might be a feature your team needs or more finished minutes than the cheaper plans allow.
If it doesn't, that extra $35 a month is money spent on nothing.
On price, HeyGen sits in the upper half. Whether it's the better buy depends on your heaviest month, which is why the next step is to divide each plan's fee by the minutes you can actually finish from it.
Run this in Activepieces: track HeyGen credit spend
Once you know what a finished minute costs, the next job is watching your credit balance so a surprise empty account never stops a video mid-project. Activepieces, an MIT-licensed automation tool with 742 integrations, can do that watching for you in four steps.
The workflow, step by step
Without a record, you only learn your real burn rate when the credits run out, so the four steps below check your balance once a day, keep a record, and warn you before you run short.
- Set a schedule trigger to start the flow once a day, at a time you choose.
- Add an HTTP request to HeyGen's API, which asks how many credits remain. I can't point to a HeyGen integration in Activepieces, so the generic HTTP request step does the call, using your HeyGen API key.
- Add a Google Sheets row. Write the date and the balance on a new line each day. After a few weeks, the gaps between rows show your actual spend, which is the number you need for cost per finished minute.
- Send a Slack or email alert. Add a condition so a message goes out only when the balance drops below a threshold you set. Pick a level that leaves you time to top up or change plans before a deadline.
Once both are running, the sheet records what you used, and the alert protects the project in front of you. Together they replace guessing with a log you can check.
You can build this flow on Activepieces' free plan, which costs $0, needs no card and includes 1,000 credits a month, so you can experiment with automation without needing to request budget approval.
Frequently asked questions
After reading the plan pages, a buyer is most likely to be left guessing at the five questions below.
Each answer reflects HeyGen's own pricing and help pages as checked on 2026-10-20, and plan terms change, so confirm the details on the page before you pay.
Does HeyGen have a free plan?
Yes, HeyGen offers a free plan, and it's the cheapest way to find out whether the avatar quality suits you. It comes with a small credit allowance and restrictions on output, such as a watermark, so treat it as a test drive.
Can I cancel or downgrade HeyGen mid-cycle?
You can cancel or change plans from your account settings, but expect the change to take effect when your current billing period ends, not the moment you click. In practice you keep what you've paid for until then.
Don't assume a refund for the unused part of the month. If you're unsure about a plan, switch it off before the renewal date, not after, because the renewal charge is the one that stings.
Is HeyGen cheaper billed annually?
Yes, HeyGen discounts its paid plans when you pay yearly, so the monthly-equivalent price drops. The catch is that you're paying for twelve months of credits and limits you may not use.
If your video volume is still uncertain, a month-to-month plan costs more per month but protects you from locking money into a plan that doesn't fit. Commit annually only once you've seen a few months of real usage.
Do unused HeyGen credits roll over?
Treat them as if they don't. HeyGen's plan credits are tied to the billing period, and leftover allowance generally doesn't carry into the next one.
That means a quiet month is wasted money, and it's one more reason to judge a plan by cost per finished minute, not by the headline fee. Check the credits section of the current pricing page for any exception on your tier.
Can I use HeyGen videos commercially on a paid plan?
If you're producing marketing, training or client work, paid plans are meant for commercial use, which is the main reason to leave the free tier. Watermarks and licensing limits on the free plan are what hold it back from that.
If you plan to use a custom avatar or a cloned voice, read the consent and usage terms on HeyGen's site first, because they cover who is allowed to appear in your videos.
Related reading
References
Running the numbers
See what the same workload costs here.
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