Lusha Pricing: Plans, Credits & Costs in 2026
Oct 24, 202614 min read
Lusha sells five plans (Free, Starter, Pro, Premium and Scale).
The monthly price climbs with the number of credits you buy, and each plan includes a set number of seats, so you can add team members up to your plan's seat limit without increasing costs, whether they work in the tool directly or, like teams using Activepieces, pull its data into other workflows.
Lusha pricing is the credit-based system that sets what you pay for contact data, in which each revealed email or phone number uses a set number of credits, so the real cost of a usable contact depends on your plan's credit allowance, the type of data you reveal, and its export limits.
Lusha pricing by plan
The plan table, with the date it was verified
The table below lists each plan as of 2026-10-24.
Where the price sources give no figure for seats, export limits or API access, you'll have to get it from Lusha before you sign, because those limits decide what a tier can do.
| Plan | Monthly price (annual) | Monthly price (monthly billing) | Credits | Seats | Export limits | API |
|---|---|---|---|---|---|---|
| Free | $0 | not published | not published | not published | not published | not published |
| Starter | $37.45 | not published | 4,800 | not published | not published | not published |
| Pro | $52.45 to $174.95 | not published | 7,200 to 24,000 | not published | not published | not published |
| Premium | $299.95 to $659.95 | not published | 40,800 to 98,400 | not published | not published | not published |
| Scale | not published | not published | not published | not published | not published | not published |
Because ZoomInfo Pipeline lists one price per credit tier and doesn't say which billing basis it uses, I placed the figures in the annual column and left the monthly-billing column unfilled.
What a credit buys: email, phone and enrichment
At $37.45 a month for 4,800 credits, Starter works out to about three-quarters of a cent per credit, so you can estimate your bill for any expected credit consumption.
Pro's 7,200 credits cost $52.45, and its 24,000-credit tier costs $174.95. That means tripling the credits roughly triples the bill, so Pro offers no real volume discount at that step.
Don't mistake a credit for a contact. The count only turns into contacts once you know how many credits an email reveal uses compared with a phone reveal. That rate's the number to take from Lusha's own page.
Monthly versus annual billing and the gap between them
At Premium the bill gets serious. At 40,800 credits it costs $299.95 a month, and at 98,400 credits it costs $659.95. The per-credit price eases only slightly, to about two-thirds of a cent, so the top tier's cheaper per credit but not dramatically.
Before committing a year, ask for both quotes: the source doesn't split these prices by billing basis, so the gap between annual and monthly payment isn't published here.
If you are running this arithmetic for your own team, see what the same workload costs on Activepieces.
Cost per contact at realistic Lusha usage
Whichever plan you pick, an email-only contact costs about $0.12 and a phone-inclusive one about $0.70, so your phone share sets the bill more than the tier does.
Upcell puts Starter at $0.1248 to $0.7485 per contact, Pro at $0.1165 to $0.699 per contact, and Premium at $0.1176 to $0.7057 per contact.
**Whichever plan you pick, an email-only contact costs about $0.12 and a phone-inclusive one about $0.70, so your phone share sets the bill more than the tier does.
A thousand-contact list runs from about $116.50 to $748.50 depending on the plan and phone share, so you'll need to specify which tier you're comparing before knowing your actual cost.
Lusha cost for three assumed usage profiles
None of these volumes was measured; they are assumed, and each is run at its plan's own rates.
An email-only contact is one credit and a phone number adds five more, so a contact with both costs six.
| Profile (plan) | Reveals per month | Phone share | Credits per contact | Monthly spend | Effective cost per contact |
|---|---|---|---|---|---|
| Solo rep (Starter) | 100 | 30% | 2.5 (70 + 180 = 250 credits) | 70 × $0.1248 + 30 × $0.7485 = $31.19 | $0.31 |
| Five-person SDR team (Pro) | 1,000 | 30% | 2.5 (700 + 1,800 = 2,500) | 700 × $0.1165 + 300 × $0.699 = $291.25 | $0.29 |
| High-volume outbound (Premium) | 5,000 | 20% | 2.0 (4,000 + 6,000 = 10,000) | 4,000 × $0.1176 + 1,000 × $0.7057 = $1,176.10 | $0.24 |
Hit rates are contested, and these figures assume every reveal returns usable data. If only 70% do, the solo rep's real cost rises from $0.31 to about $0.45.
Credits that expire or do not roll over
If unused credits vanish at month-end, you pay for the full allotment whether you use it or not. Divide what you paid by contacts actually used, and that's your true rate. A quiet month can double it.
Ask in writing whether credits roll over, and whether the rule differs between monthly and annual billing.
Lusha seat, export and overage limits
Outside the table sit three costs: extra seats once the team grows past the plan, caps on how many contacts you can export, and overage pricing once credits run out.
A cap that stops you exporting what you paid to reveal makes the effective rate worse. Get the overage rate in writing and compare it with your plan's per-credit price.
Cost per contact versus top alternatives
On entry price Lusha lands mid-pack, cheaper than Apollo and dearer than RocketReach and Hunter. Treat the first-year number with suspicion, because that ranking can flip once you count what a contact costs.
Side-by-side table of price model and limits
For four tools, GetStackPrice and Revexa list the entry paid price per user per month. The table shows how close they sit, and the takeaway's that the gap is small enough for credit rules to outweigh it.
ZoomInfo and Cognism don't appear because that source gives no entry price for them. Ask both for a written quote that states credits, phone access and contract length.
| Tool | Entry paid price per user per month |
|---|---|
| RocketReach | $29 |
| Hunter | $34 |
| Lusha | $37.45 |
| Apollo | $49 |
Start with the cheapest seat, RocketReach at $33. A cheap seat only helps if it reveals enough contacts to be worth the login, which means you're betting $27 on them having adequate contact coverage.
At $34, Hunter is $3.45 under Lusha, a difference one extra credit-hungry phone reveal can wipe out, so you're actually paying Lusha's price the moment you use any premium feature.
Next to Apollo, Lusha at $37.45 sits $11.55 lower, which is about $138.60 a year per seat. Apollo at $49 costs the most of the four, so it has to deliver noticeably more usable contacts per seat to justify the premium.
When Lusha is cheaper and when it isn't
When both seats produce a similar number of usable contacts, Lusha's cheaper than Apollo, because you keep the $11.55 monthly difference. If Apollo's seat yields more phone numbers or email addresses you can actually use, that saving disappears and the dearer seat's the cheaper contact.
Against RocketReach and Hunter the same logic runs the other way. Their lower seat prices win for a buyer who needs a handful of emails a month, since there's little volume for credit rules to punish.
If your small team reveals contacts steadily and wants a predictable per-seat figure, Lusha suits it.
A team doing large exports should price a full month of its real workflow before signing anything, because heavy use is where a low entry price stops predicting the bill.
Divide the monthly cost by the contacts your team actually reaches, not the contacts it reveals. That's the whole test.
Worth checking against a plan that does not meter every step: one credit covers a whole run on Activepieces.
Fixing the Lusha-to-CRM handoff with Activepieces
If you want to stop paying twice for the same contact, Activepieces, an MIT-licensed automation platform with 744 integrations, can do it, but it can't make a contact reachable. It supplies no contact data of its own.
What it does is sit between your leads and Lusha and make sure every credit you spend lands somewhere your team will use it.
It targets plain waste. When a rep reveals someone a colleague already revealed last month, the credit's gone for nothing.
Or a rep reveals a number, copies it into a notes file, and it never reaches the customer record, so nobody calls. Both inflate the cost per reached contact, the figure that matters, without showing up on any invoice.
One caution before you build anything: check that your Lusha plan includes API access, and look for a Lusha integration among the 744 integrations in the Activepieces open source monorepo, before you code it yourself, since without one the workflow has to call Lusha's API directly.
Some plans gate this, and if yours does, the fix costs more than the leak.
A workflow that checks the CRM, asks Lusha, writes back and posts to Slack is several steps, but the pricing page at activepieces.com/pricing sets a flow run at 1 credit, any number of steps.
Putting the duplicate check in its own step to protect your Lusha credits adds nothing to that bill, whereas the pricing pages of Zapier and Make show per-task billing at the one and per-module billing at the other, so each step is charged.
The free plan carries 1,000 of those credits a month with unlimited flows, so the whole handoff can be tried before anyone approves a budget.
Check the CRM before spending a credit
When a new lead arrives, the workflow's first step looks the lead up in your CRM, the system where customer records live. If a record already holds a phone number and email, the workflow stops and spends nothing.
Only when the lookup comes back empty does it ask Lusha for a reveal.
That one branch is the whole saving. You're no longer relying on each rep to remember who was already looked up.
Write enriched data back and flag low credits
After a reveal, the workflow writes the result straight onto the CRM record. The next person who opens that lead sees the data, and the next lookup finds it, so the same contact is never bought twice.
Last, the workflow watches your remaining balance. When credits run low, a message goes to a Slack channel your team already reads. That turns a surprise, reps hitting an empty balance mid-week, into a warning with time to act.
Take from it that the paid step sits behind a free check, and nothing is revealed without being saved.
Once it's running, the figure from the previous section becomes easier to trust, because duplicate reveals and lost results no longer pad the denominator.
The Monday checklist before buying Lusha
Before you sign, spend one Monday on six checks. Do them in this order, since each one feeds the next:
- Estimate how many contacts your team will reveal (unlock) in a month, and what share of them need a phone number rather than just an email. Phone reveals usually cost more credits, so a high phone share can move your bill more than the seat count does.
- Run a 50-contact test, described below.
- Use the free tier if Lusha offers one, so the test costs you nothing and you see the real credit meter move.
- Compute your cost per usable contact: what you paid, divided by the contacts that were correct and reachable.
- Get expiry, rollover and renewal terms in writing.
- Re-check lusha.com/pricing the day you buy, not the day you read a comparison.
Pick 50 real people from your own target list, not a sample Lusha suggests. Fifty is small enough to finish in an afternoon and large enough that one bad batch won't mislead you.
Reveal emails for all of them and phones for a fixed portion that matches your estimate from step one. Then send the emails and dial the numbers.
Count a contact as usable only if the email doesn't bounce and the phone reaches the right person or a working line. Write down the credits spent alongside each result.
If you skip the dialing and judge by whether a number merely appeared, you'll overstate quality and understate cost.
Questions to put to Lusha in writing
Ask by email, so the answers exist later. Do unused credits expire at month end, or do they roll over, and for how long? Does the plan renew automatically, and at what price?
Are there caps on exports or limits per seat that apply even when credits remain? Is a repeat reveal of a contact you already own charged again?
Once the invoice arrives, a verbal yes from a salesperson is worth nothing, while a written answer lets you hold them to it.
Frequently asked questions
Does Lusha have a free plan?
Yes, Lusha offers a free plan that gives you a small allowance of credits each month. It's enough to test a handful of contacts, not to run a prospecting routine.
Use it as your trial: reveal a few emails and a few phone numbers for people you already know, and see how many credits each costs. That test tells you more than the pricing page does.
Can you cancel Lusha mid-contract or get unused credits refunded?
Don't assume you can. I haven't confirmed a refund policy for unused credits, and the answer depends on whether you're on a monthly or annual agreement. Lusha's terms and your order form govern it.
Before you sign, ask in writing whether unused credits roll over, whether they expire at renewal, and what cancelling early costs. Skipping that question risks paying for credits you can't use.
Is Lusha's API included in every plan?
Treat this as an open question until you check. Plans often differ in what they let you connect to other software, and the API is the kind of feature that can sit behind a higher tier.
If your team needs contacts to flow into a customer database automatically, confirm API access on the exact plan you're pricing. Otherwise you may end up paying for an upgrade just to get the connection you assumed was included.
Does Lusha charge for contacts it cannot find?
Check this with a small batch before you buy at volume. What you need to know is whether a reveal that comes back empty still uses a credit, and whether email and phone are billed differently when only one is found.
If empty reveals count, your real price per usable contact is higher than the sticker suggests, and the gap grows with every list you run against hard-to-find roles. Log credits spent against contacts delivered during your test.
How often does Lusha change its pricing?
Often enough that you shouldn't trust a screenshot or a comparison article, this one included. Lusha has changed its free monthly allowance from one year to the next, which shows the details move even when the plan names stay the same.
Read the live pricing and credit pages on the day you decide, note the date, and keep a copy. If the terms change after you sign, you'll have a record of what you agreed to.
Related reading
References
Running the numbers
See what the same workload costs here.
Free forever plan, and every paid plan self-hosts at no extra cost.
See pricing Talk to sales
