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Connect HubSpot and Mailchimp

Learn how the HubSpot-Mailchimp integration works and explore its use cases. Discover how you can automate your workflow with Activepieces.

1 min readUpdated May 31, 2026

Connect HubSpot and Mailchimp to unify your CRM and email marketing workflows. With Activepieces, you can automatically add new HubSpot contacts to Mailchimp lists, trigger campaigns based on deal stages, or sync audience data for more personalized marketing.

When a new contact is created in HubSpot, Activepieces adds them to a Mailchimp audience with the correct segmentation tag.

When a contact’s lifecycle stage changes to “Marketing Qualified Lead,” Mailchimp adds them to a lead nurture email sequence.

When a deal is marked as “Closed Won” in HubSpot, Mailchimp sends an automated thank-you campaign.

When a contact unsubscribes in Mailchimp, HubSpot updates their communication preference property automatically.

When a form submission occurs in HubSpot, the contact is immediately subscribed to a Mailchimp newsletter list.

When a contact’s property, such as “Industry” or “Location,” is updated in HubSpot, Activepieces updates their Mailchimp profile to match.

Automate Your HubSpot-Mailchimp Tasks Effortlessly

Save hours of manual syncing between HubSpot and Mailchimp. Activepieces automates your contact and campaign management so your marketing and sales teams always work from the same up-to-date data.

Simplify Marketing and CRM Alignment

With HubSpot and Mailchimp connected, you can turn your CRM data into automated marketing actions. Send targeted campaigns, segment audiences, and manage contacts efficiently—all from one integrated workflow powered by Activepieces.

Reliable, Scalable, Secure

All workflows between HubSpot and Mailchimp run on secure, encrypted connections. Activepieces ensures your CRM and marketing data sync safely and scale smoothly as your contact lists and campaign needs grow.

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Questions about Connect HubSpot and Mailchimp

You can connect HubSpot and Mailchimp using Activepieces’ no-code automation builder. Choose a HubSpot trigger such as “New Contact Created” or “Deal Updated,” then select a Mailchimp action like “Add Subscriber” or “Update Subscriber.” Your automations will run instantly when data changes.

You can automate contact syncing, campaign enrollment, and lead nurturing. For example, when new leads are added to HubSpot, they can automatically be added to a Mailchimp audience and placed into a relevant email sequence.

Yes, you can automatically add or update Mailchimp subscribers when contacts are created or modified in HubSpot, keeping both systems synchronized.

Absolutely. You can configure workflows that trigger Mailchimp campaigns when a HubSpot deal reaches specific stages, such as sending a thank-you email for closed deals or a re-engagement message for lost ones.

Yes, when a contact unsubscribes from a Mailchimp list, Activepieces can update their status in HubSpot to reflect that change and keep your CRM clean and compliant.

Apps in this guide

Mailchimp All-in-One integrated marketing platform for managing audiences, sending campaigns, tracking engagement, and automating lifecycle communications.HubSpot Powerful CRM that offers tools for sales, customer service, and marketing automation.

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