Connect Mailchimp and HubSpot
Learn how the Mailchimp-HubSpot integration works and explore its use cases. Discover how you can automate your workflow with Activepieces.
1 min readUpdated May 31, 2026
Connect Mailchimp and HubSpot to align your marketing and CRM workflows effortlessly. With Activepieces, you can automatically sync subscriber data, campaign activity, and engagement metrics from Mailchimp into HubSpot, keeping your sales and marketing teams perfectly in sync.
When a new subscriber joins a Mailchimp list, Activepieces creates or updates the contact record in HubSpot.
When a Mailchimp campaign is sent, HubSpot logs it as a marketing activity under each associated contact.
When a subscriber clicks a link in a Mailchimp email, HubSpot updates their engagement score or triggers a workflow.
When a contact unsubscribes in Mailchimp, Activepieces marks them as “Unsubscribed” in HubSpot.
When a Mailchimp automation (like a welcome email) is triggered, HubSpot logs the event in the contact’s activity timeline.
When campaign metrics hit a threshold (e.g., open rate > 50%), HubSpot notifies the team or starts a follow-up sequence.
Automate Marketing and CRM Synchronization
Activepieces makes it easy to connect Mailchimp and HubSpot so your marketing data flows automatically into your CRM. Keep track of campaign performance, lead engagement, and contact details without exporting data manually.
Streamline Lead Nurturing and Customer Engagement
Activepieces helps you turn email engagement into actionable CRM insights. Automatically log email opens, clicks, and unsubscribes in HubSpot, enabling smarter nurturing and more personalized follow-ups from your sales team.
Reliable, Secure, and Fully Customizable
Every automation between Mailchimp and HubSpot runs securely through encrypted connections. You can control which data syncs, filter based on engagement type, and customize mappings for your workflows.