How to Automate SEO Site Audit With Activepieces

By Ginikachukwu Nwibe

on Thursday, Jul 17th, 2025

Whether you're a marketer, content strategist, or web developer, this step-by-step guide will show you how to automate a recurring SEO site audit in just a few minutes.

With Activepieces, you can automate the entire process, from scraping your site to generating an audit report and emailing it to the relevant personnel.

In this post, you will learn how to build an SEO site audit automation system in a few minutes with zero code.

SEO Site Audit Automation Overview

Here is an overview of what this flow does

It starts with a schedule that runs every week
Your website or blog page is scraped with Firecrawl
AI audits the page based on your predefined criteria
A document is created with the audit details
An email is sent to the person in charge

No, let's dive into how to build this flow

Pre-requisites for this flow

An Activepieces Account
A Firecrawl Account
A Firecrawl API Key: When you sign up, click on the Dashboard button, then you will find your API key

Step 1: Add Your Trigger

Begin by choosing the Schedule trigger.

If you want to run your audit weekly or monthly, this is where you set the interval.
You can customize the frequency based on how often your content or technical elements change.

Step 2: Add Firecrawl Scrape Website Action

Firecrawl is an AI-powered web scraping and crawling tool.

To use it in Activepieces:

Sign up for Firecrawl here.
Obtain your API key from your Firecrawl dashboard.
Paste your API key into the Activepieces action.
Add the URL of the website you want to scrape.
Set Extraction Type

Choose Default for a general content crawl.
Alternatively, you can select:
- JSON Schema if you want structured data extraction.
- Prompt if you want to give specific instructions for how to extract content.

Tip: The "Prompt" option is great for custom SEO checks, like extracting only H1 tags, meta descriptions, or broken links.

Step 3: Add AI

Insert the Text AI action.
Write a prompt to analyze and audit the data scraped from Firecrawl. The prompt used in this flow is in the image below.
You can fully customize the prompt to suit your audit style.

Step 4: Create a Google Docs Document

Use the Create Document action.
Connect your Google Docs account.
Add a title like “Weekly SEO Audit – [Your Website Name]”.
In the document body, pass in the AI-generated audit content from the previous step.

Step 5: Send the Audit Via Gmail

Add the Gmail - Send Email action.
Fill in:
- Subject: “Weekly SEO Audit Report”
- Body: Write a short message and include the Google Docs URL so the recipient can access the report directly.